Background

ARCH Design is a B2B company that provides artwork, graphics and signage for commercial environments. From small installations to large-scale projects, they work with clients across the US, handling everything from curation to installation.

In 2019, ARCH was ready to grow. They had hired a dedicated marketing specialist (Marketing Director), had a clear vision for where the company was headed, and had just brought their website in-house after its initial agency build. The pieces were in place. What they needed was a web partner who could help them actually use the site as a growth tool, someone who understood the business, could move quickly, and would stay engaged for the long haul.

The Work

The Art Beacon became ARCH Design's dedicated website partner in January 2019. Since then, the relationship has covered every dimension of their web presence.

Early on, ARCH and The Art Beacon worked together to evaluate their marketing approach. The focus was growth. The site expanded from a thin starting point to a robust content library: over 70 portfolio projects across healthcare, senior living, and corporate clients, 19 project snapshots, 39 originals and commissions features, a resources section with downloadable guides, videos, and blog content. Today, the Marketing Director and The Art Beacon work on the site collaboratively, a lean, efficient partnership that keeps things moving without the overhead of an agency.

The Art Beacon built a custom Airtable system for ARCH that centralizes content planning, task management, social media, and performance tracking in one place. Repetitive processes that once required manual effort are now handled with automated steps, freeing the team to focus on what matters. Ongoing work includes content development and strategy, content creation, technical troubleshooting, search engine optimization (SEO), and performance monitoring and improvements.

The Results

Today, the ARCH Design website is a polished, well-branded presence built for the people who actually use it. Interior designers, architects, project managers, and facilities managers can find what they need quickly, move through the site with ease, get a clear picture of what ARCH brings to a project, and quickly connect with ARCH team members to discuss project needs. The design is clean and consistent from page to page. A library of templates means new content goes up looking exactly right, without extra effort from the team. The site is content-rich, up to date, and built to grow.

A site this solid doesn't happen by accident. It happens when the right person stays involved.