Smart Marketing Strategy: Serve Up Your Art In Situ Photos | Artsy Shark

Art Business News from Around The Internet

Helpful advice from The Artsy Shark about presenting your work online – in situ photos.

In situ photos are powerful marketing tools. You can Photoshop your artwork into a stock photo, or better yet, get into the habit of asking your collectors to send you pictures of your art in their homes or offices. Most people will be proud to share their new piece with the world!

Showing suggested groupings and in situ photos helps give your customer a better shopping experience, and will also bump up sales of your work.

Source: Smart Marketing Strategy: Serve Up Your Art | Artsy Shark

Art Business News – Can You Sell Art on Instagram?

Art Business News from Around The Internet

Can You Sell Art on Instagram?


How to Use Instagram to Invest in Art

As he looked through Instagram at home in Copenhagen, Peter Ibsen noticed paintings by French artist Baptiste Caccia that were bound for an art fair in Brussels.

“I wrote something like ‘very nice’ on the feed, and 10 minutes later his gallery called me,” Ibsen said. Thirty minutes later, he bought the painting.

Instagram, which has amassed 300 million active users since it was started in 2010, is emerging as an important tool for galleries to sell artworks. More collectors are using the photo-sharing app to search for works and make purchases. For artists, Instagram is emerging as a promotional tool.

Facebook and Instagram are considered the two most important social media channels in the art world, according to the 2015 Online Art Trade Report by Hiscox, the London-based fine-art insurers. According to its survey, 69 percent of 519 respondents who have been collecting for less than three years said they use Instagram for art-related purposes.

Read More …

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Jenny Churchill Joins The Art Beacon as Director of Marketing 04-13-2015

Jenny Churchill, Director of Marketing

Jenny Churchill, Director of Marketing
Jenny Churchill, Director of Marketing for The Art Beacon

April 13, 2015

Contact: Jenny Churchill
Phone: 314-896-1133
Email: [email protected]


Jenny Churchill Joins The Art Beacon as Director of Marketing

Former Executive Director at MySLArt will head the company’s marketing and new artist promotions programs

ST. LOUIS, Missouri; April 13, 2015 – The Art Beacon, online marketing and branding solutions for professional artists is thrilled to announce that Jenny Churchill has joined the company as Director of Marketing.

The Art Beacon has committed to expanding its offerings to serve professional artists in the Greater St. Louis Area and national art communities by providing new tools, instruction and guidance to artists to promote and manage their art businesses. Ms. Churchill will oversee the development of new tools, programs and offerings for the company’s members, and for the art community at large.

“Jenny Churchill brings her valuable expertise and experience to The Art Beacon to expand our offerings to professional artists, and to develop additional programs to promote member artists in the St. Louis area and nationwide” noted Jennifer Suits, principal of The Art Beacon. “The addition of Jenny to our company is key to our ability to deliver effective solutions for professional artists who are struggling to promote their own art businesses.”

Churchill will oversee and present at The Art Beacon workshops. The next workshop “Chaos to Clarity – Blogging Sells Art” is scheduled for May 14, 2015. At that workshop, artists will learn to quickly and efficiently write articles for their blogs to reach more collectors and increase repeat business. More information about the workshop is available at

Churchill previously incorporated the nonprofit organization MySLArt and has served as Executive Director since 2011. She spearheaded the once failing, and abandoned social network of St. Louis artists that is now a thriving 501(c)(3) with thousands of active members. In addition to all operational duties of the organization, she managed, curated, promoted, and executed 33 consecutive monthly group art openings, each with 33 local artists. Through her vision and devotion “The 33” juried exhibitions were successful, highly respected and well attended events. She remains a member of the Board of Directors at MySLArt.

Churchill and her family live in Webster Groves, Missouri. Originally from IL, she moved to Denver, Colorado in 1996. She and her husband moved back to St. Louis in 2008. They have two energetic young boys. She and her family are actively engaged in the St. Louis art community.

Churchill’s dedication and sincere love of St. Louis and its local art shines through the opportunities she creates for emerging and professional artists in the region. She is looking forward to focusing on promoting local professional artists nationally and internationally.

Headquartered in St. Louis, The Art Beacon provides business and marketing support to allow professional artists to focus more on creating their art, and less time mired in ineffective efforts trying to promote it. Artists are faced with an overwhelming number of available traditional and online networking options. The Art Beacon coaches artists to find the most effective online tools and coaching to fit each artist’s individual art business goals. The Art Beacon keeps its members up to date with ever changing technology through personal coaching, online support and by leading effective workshops. For ongoing news visit The Art Beacon’s website:


Interesting Reads for Your Art Business

Two interesting art business blog posts from around the Internet today.

The first applies to those of you who are considering or just starting out wholesaling. The other, I thought was something that is long overdue – art business education in colleges.

The Business of Art – Unexpected pairing creates course that’s part liberal arts and part business

From Washington and Lee University’s website

 Art and business have always had a symbiotic relationship.

That relationship became the basis for a Spring Term course introduced last year by professors Elliott King and Raquel Alexander. Interest by art history and business students far surpassed capacity for the class, which filled quickly.

The course allowed students to learn about and see first-hand the business side of art at galleries, museums and auction houses on trips to New York City and Philadelphia. It also included guest speakers and a project that resulted in the acquisition of two pieces of contemporary art — from among several recommended by the class — selected by Dr. John Poynor ’62, whose endowment funds art purchases for Washington and Lee’s permanent collection. read more


DIY Wholesaling – Part One

From ABI – Arts Business Institute

Are you interested in exploring the world of wholesale, but aren’t sure where to begin? You can get started now, by working locally.

There are plenty of ways to reach out to potential wholesale customers to sell your line. You can exhibit at trade shows. You can set up an online website for wholesale purposes. You could have sales reps carrying your work far and wide.

All of those are effective. And all of them also take considerable effort and money to make happen.

There is an easier way to get started if you want to find out whether your collection would fly in the world of wholesale.

If your handmade work has appeal and is priced correctly to be profitable at wholesale cost, you can start to market and sell your line to retailers in your local area. There are a number of immediate benefits to doing this:

  • You will receive direct feedback from store owners and buyers as to their impression of your work, and why it would or would not be saleable for them.
  • Your experience in approaching stores directly gives you experience in presenting and speaking about your line, and closing prospects
  • You can develop stronger business relationships with people you’ve met face-to-face and who feel that they know you.
  • Having your work sold locally means that you can physically go to the store to deliver, meet for appointments, or deal with damaged or shopworn items.
  • Selling locally puts you in a perfect position to do a trunk show or artist appearance at little cost.
  • If there is a problem at store level (for example, very sparse merchandise on shelves indicating possible financial issues) you will see this, and can take the prospect off your list.

Ready to get out there and sell wholesale? First of all, you must determine which stores are good prospects for your work. An online search in your region should bring stores to your attention which may be good prospects for your line. Put them on your list and plan an initial prospecting trip.

Depending on the time of year, you may want to approach stores right away, or wait until a better time. Why? Because it depends on when they will likely be buying. There are special markets, like ski or beach resorts that have busy seasons at specific times, and you should be sensitive to this, prospecting well ahead of the time of need and coming to understand when they have money to spend.

But most gift stores and boutiques are looking for new product early in the year (January/February) for the spring and summer season, and also during the summer for fall and holiday sales. You wouldn’t want to start approaching stores in mid-December, for example, because their money is spent and they will be highly focused on selling their current inventory. Wait until after the beginning of the New Year.

Once you identify stores within about an hour in any direction from where you live, stop in and look around so that you can hone the most likely prospects. What are they selling? What are the price points? Is your work a good fit, and why? Get their card and make notes. If the staff is not busy, you may ask who the manager is, and get their contact information. You could leave a business card, or even your marketing packet, and let them know you will contact the buyer later.

But, just on the off-chance that you get very lucky and the buyer is available and wants to talk with you then and there, you should have samples, line sheets, order forms and your materials ready in the car where you can easily access them and get started on a sales presentation.

After you prospect stores in person, visit their websites when you get home to learn more about their focus, and who their customers are. Follow these retailers on social media. Identify the buyer or decision maker if possible, and you will know whom to reach out to, if you haven’t learned that at the store. If there is an email address to submit your work for consideration, do so in a personalized manner.

Contact the buyer directly. You might email them first, or make a phone call (usually early in the day before many customers come in.)  Or, send a direct mail package with your line sheet and marketing information. Don’t forget to continue to follow up, with the intention of getting an appointment to visit them in person with samples and catalogs. If you don’t receive a response, keep them on your list and contact them using a drip marketing campaign. It can take 7-10 contacts before people remember you, or respond.

Remember, your intention is to have a sit-down with the buyer to show your line. Let them know you are a local artist, and will be in their area in the near future. Suggest a few days and let them know that you would like 15 or 20 minutes of their time.

In some circumstances, if the buyer feels very confident that they can sell your line, you may get an order over the phone. But – there is no substitute for seeing merchandise in person. If you get that initial order without the visit, make sure you arrange to stop into the store at a later date to meet in person.

Prepare for Your HUDDLE Session

[spacer]HUDDLEs are Conducted via Google Hangouts

[spacer] [circle_arrow_list]
  • Sign in to Gmail or Google+ at your scheduled time
  • Make sure your video camera and microphone are turned on
  • Your facilitator will add you to the group
[/circle_arrow_list] [spacer]

Hints and Help

[accordions] [accordion title=”HUDDLE Format (What to Expect)”]HUDDLEs follow a structured format:

  • After introductions, the facilitator will select one participant be the focus. The Participant will bring his or her question, idea or issue to the table.
    • The Question: 4 Minutes – The Participant relates the question and give some background information.
    • Clarification: 4 Minutes – The other participants ask clarifying questions (no suggestions allowed at this point).
    • Group Work: 8 Minutes – The Participant turns off his/her video camera and mic, listens and takes notes while the remaining participants brainstorm, offer suggestions and discuss options (have a pen and paper handy!).
    • Feedback: 4 Minutes – The Participant returns and tells the group which thoughts and ideas helped the most.
  • The facilitator will then choose another participant as the focus until everyone has had a turn.

Still scratching your head?  Read more about HUDDLEs …
[/accordion] [accordion title=”Your Question”]

Bring with you a thought, idea, question, issue or challenge regarding your business. The goal is to help you move past something, develop an idea or gain some clarity which will help your business. It can be anything, but here are some thoughts and examples of questions brought to HUDDLEs in the past:

      • How can I better promote my next event?
      • I want to start posting videos, but have no idea where to start.
      • How can I attract new collectors or clients?
      • Help me discover a marketing message that brings together my very different businesses.
      • I had a thought that I want to add a product or service to my offerings. Is it a good idea? Help me to develop it.
      • I’d like some input on the design of my latest brochure, website, advertisement, etc.
      • Help me to develop a profile for my target market?
      • I need to hire a virtual assistant, but I’ve never worked with one. Does anyone have experience working with a VA?
      • Help! I have trouble coming up with blog topics and newsletter content.
      • I had my best sales ever in December. How do I build on that?
      • I am overwhelmed and I can’t even come up with a question.
HINT: Don’t worry about having a fully articulated question. Many participants start our HUDDLEs with a general idea. The group will help you to clarify.
[accordion title=”Don’t Have a Gmail or Google+ Account?”]
    1. Create an account here (it’s free!)
    2. The sign-up form will appear
    3. Click the terms of service box, and then click Next Step
    4. The Create Your Profile page will appear

Congratulations! When the Google welcome page appears your account has been created.[/accordion] [accordion title=”Never Used Google Hangouts? “]

Download and install the plugin from whatever computer or device you will be using for the HUDDLE.[/accordion] [accordion title=”Need Technical Help? “]Try the Hangouts troubleshooter. Or check here.

Or contact your facilitator before your scheduled time. She will be happy to help you to test your mic/camera/Hangouts connection.[/accordion][/accordions] [spacer]

Get ready to be inspired!


Reserve Your Huddle Session

FB Reserve Your Spot trans

Upcoming Dates:
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What are HUDDLE Sessions?

HUDDLEs are pop-up advisory boards composed of a group of mixed professionals and business owners. You present your challenge to them and they will help you resolve it! In return, you provide feedback for them.

The Experience

Bring one of your biggest art business challenges and you’ll leave with clarity, direction and a new excitement for your business.


All you need is a computer with Skype (a camera and mic).

Who Can Participate?

Anyone can participate, but free spots are only available to our members.

Need More Information Before Signing Up?

Visit our HUDDLE information page.


A Unique and Effective Tool for Consultants and Coaches


March 31, 2015 – 2 p.m. (Central)

The Art Beacon is a certified facilitator of HUDDLE Sessions. HUDDLEs are proving to be extremely valuable for helping our members to move their art businesses to the next level. We highly recommend using this proven process to help your coaching and consulting clients.

Free Webinar

Website Tools for Artists – Color Palette Generator

Visual artists often see interior designers as ideal marketing connections, but connecting with them is no easy task. Designers are wined and dined by manufacturers, artisans and contractors of all types all the time. Providing a website tool to help designers better visualize your work in situ is an extra effort most designers should appreciate.

Pictaculous is a free online tool which will return the predominant color palette in any image that you select. It’s easy to use and can give you some terrific keyword ideas for your art descriptions and tags.

To use the color generator simply go to the site, upload an image (no larger than 500k) and it will return your color palette, including the hexadecimal codes (the RGB values) which you can then use on your website or to accompany one of your pieces wherever it is.

This is what you see after selecting an image to analyze. I used a still life entitled “Tromp L Oil,” by Lisa Ober


Awesome Color Palettes for WordPress

WordPress users can take this one step further by adding a color palette to their blog posts. After the plugin is uploaded and installed, simply insert the color codes from the palette generator and it will automatically display a nice color palette for interior designers or other people who might be interested in a more precise color palette of a particular piece.

Just type in the following shortcode into your visual editor then replace the color values with yours:

add color palette to wordpress

And it will appear like this on your website:

[awe_palette colors=”#df9659,#403534,#F7981d,e4e2d6,#af9e94″]
Hover to see the color codes

DIY Artist Website Builder

[service_box title=”Weebly” subtitle=”We recommend Weebly as your DIY website builder” icon=”icon2″ text=”If you are on a tight budget and don’t mind a learning curve you can build your own website. Some website platforms have a steep learning curve, but are usually the best option for the long term. If you don’t have a website and can’t afford to have a custom site professionally built for you we recommend using Weebly.

Weebly is easy to use, inexpensive, and has a long list of features (including ecommerce). Many of our clients use Weebly so we can help you find your way around. It’s free to have an account and Weebly offers free starter websites with limited features so you can get a feel for it. Their full pro business package with ecommerce is only about $20 per month!” btn_text=”Start Now!” btn_link=”” custom_class=”color-1″ btn_size=”normal” target=”_blank”]



*We participate in Weebly’s affiliate program. We may receive compensation for referrals who sign up for paid accounts; however, our recommendation is based solely on the positive experiences that we and our clients have had.  We recommend starting with a free account so you can take your time to get to know how it works.

Email Lists and Contact Management

[service_box title=”Mailchimp” subtitle=”Our recommended email marketing.” icon=”icon2″ text=”Free online email marketing solution to manage contacts, send emails and track results. Integrates with all popular programs, social networks, website builders and customer relationship management software. We recommend Mailchimp for all of our clients who don’t yet have an email marketing and contact management solution.” btn_text=”Sign Up for a Free Account” btn_link=”” custom_class=”color-1″ btn_size=”normal” target=”_blank”]



*We participate in Mailchimp’s reward program we receive compensation for referrals of paid accounts; however, our recommendation is based solely on the positive experiences that we and our clients have had.  We also recommend signing up for the free account which should meet most of our artists’ needs.

SEO for Artists – The Basics

Topic 1:  The WHO and WHY

What is Search Engine Optimization and Why Do I Need It?

Unit 1: Search Engine Optimization (SEO) Explained

Unit 2: What are You Trying to Do? Goal Setting

Unit 3: Who are You Talking to?

Unit 4:  Identifying Your Ideal Customer (Work with one at a time)


Topic 2: Focus Areas

Unit 1: Site Structure/Navigation (Speed, Code, Images, Tagging)

Unit 2: Site Content

Unit 3: The Flow of Your Content

Unit 4: Backlinks


Topic 3: Where Am I, and How Do I Know It’s Working?

Unit 1: Getting a Baseline

Unit 2: Keeping an Eye on Your Progress

Unit 3: Making Adjustments

Preworkshop Exercises

Watch this short video. It does a great job of illustrating how search engines scour the Internet, index everything and return search results.

Playing with The Google!

To understand how search engines work you must understand how Google thinks. Yes, ad revenue is important, but ad revenue is irrelevant if they lose the most important asset they have: Google is the #1 search engine. Because people can type in a few words and receive relevant, substantive results almost immediately. Without that, Google is nothing.

To be included in those golden search results you must offer what Google wants. Get a feel for by trying these few exercises.

Use Google to start these searches and jot down a few notes about your observations. What search terms did you use? What other information would have been helpful? Did you get the results you expected? How long did it take before you found the answer?

1. Find a chair to purchase for your living room.

2. Find new paint colors for your living room.

3. What kind of cat is the best for people with allergies?

4.  Google yourself.

5.  Find a unique leather purse or belt you would like to buy.


Five Ways to Add More Local Facebook Likes

Facebook for Artists – Local Page Likes

Facebook users are spread throughout the world, so how can you increase the number of local fans (likes) to your business page?

Having a strategy is key, as is consistently posting interesting and relevant content to your page. Adding these five methods to your Facebook strategy will help to grow your local connections.

#1 Share Photos of You at Local Events

A photo of you at an opening, plein air day or other event is perfect for Facebook. Don’t forget to include a location and tag local businesses or other artists who are in the photo with you. When you tag a business or artist they are notified and will often reciprocate. It is a win-win for everyone involved and it is interesting content for your fans.

#2 Follow Up on In-Person Meetings

Following up after meeting someone in person is essential to good networking, but it is sometimes awkward. When meeting someone at an event, your gallery or an art fair you usually exchange business cards. When exchanging cards ask if s/he is on Facebook and note the name of that person’s Facebook page on the back of their card. Liking that person’s business page or friending them personally is a great way to follow up without much effort and they will often reciprocate.

#3 Meet Community Influencers*

Networking with local influencers can build your brand with clout, respect and confidence. They can help you inspire local action and potentially increase your local visibility. Like their pages, comment on their posts and tag them in yours.

Who are the influencers in your area? Your local influencers are people who have power and a large, dedicated audience. In many cases, these people are the mayor, members of your chamber of commerce, other store owners, a journalist at the local paper or the principal of the local high school.

Take advantage of tools like Klout or Traakr, Google+ Local or to determine who the influencers are in your city.

#4 Support Other Local Businesses*

Support other local businesses by liking their pages, their posts and by commenting on their posts. Working together and supporting other local small businesses are good things for everyone. The audience you’re targeting will appreciate the encouraging and optimistic presence you bring to Facebook and will thank you for it with likes.

#5 Tag Local Businesses in Your Posts*

When you post to your business page tag complementary local businesses, industry leaders, influencers and local events. Keep it relevant — tagging unrelated businesses looks spammy.

*Thank you to Social Media Examiner

Upload Art

The Art Beacon Members – Image Upload

Use this form to upload your images so that we can share and promote your work through our blogs and social network. You may also use this form to submit your images for our art print sites (only some members participate in our art print program).

Your Name*

Your Email*

Artwork Title*



Size of original

Is the original available?


Tell us how you’d like us to use your image:

Description (Use full sentences. This will appear with your image)

Additional notes and instructions

Upload your file


  • File types – jpeg or jpg only
  • File size – 2 mb limit
  • Image size – less than 1200 px on the largest side
  • Image Title – We prefer that your file name matches your image title
    (if not, please let us know the file name in the notes section)

*No images will be used without permission specified in the Terms of Use or by the member. High resolution files will never be shared with third parties except with designated print fulfillment companies.

WordPress – Page Builder

 Using SiteOrigin’s Page Builder

Many Art Beacon members who work with WordPress use Page Builder by SiteOrigin. Page builder allows us to easily add blocks of content to our websites and arrange those pages in just about any way we can think of.  Recently, there was a major update to Page Builder.  It looks a little different, but it is even more powerful and easy to use than before.

Building pages in Page Builder is as easy as it was before the upgrade, but now there are more options to style each block of content and a ton of other features.  And all from a free plugin.

To start, simply click on add new post or page.  If you haven’t done so yet, check out SiteOrigin’s Getting Started Guide to Page Builder.  They do a great job of stepping us through the basics with easy to understand screenshots.

If you are a beginner WordPress user, I recommend checking out Page Builder. It will save you headaches.  Check out their intro/promo video.

Weebly Shopping Cart – Does It Work?

Weebly Shopping Cart

This post originally appears at

Based on feedback from our customers, they have a love-hate relationship with Weebly’s shopping cart.  Let me explain (we also have some Weebly eCommerce examples later, and we’ll go over some external shopping cart tools).

 Love-Hate Relationship with Weebly Shopping Cart

We ran a poll on what sort of template designs our visitors would love more of, and one of the top results was e-commerce.

Not shocking since there are a lot of entrepreneurs who currently have or would love to create online stores.  There are certainly a lot of e-commerce focused website builders out there in the market, but none of them can rival Weebly’s ease of use.  None.

On the other hand, Weebly’s current shopping cart (at the time of this post), quite frankly, needs a lot more sophisticated functions.  I’m saying this because we’ve received hundreds of feedback on this point.

Weebly’s Current Shopping Cart

Weebly’s current shopping cart functions are limited to integration with PayPal or Google Checkout.

Love them or hate them, PayPal and Google Checkout are both very reputable.  However, they don’t quite have the sophisticated functions that are offered up by other dedicated shopping cart providers. (We’ll share some external/independent shopping carts that works with Weebly below)

PayPal and Google Checkout doesn’t allow you to fully manage inventory, it’s hard to configure shipping details, and they don’t have an integrated email system where it allows you to send out automatic “thank you” or “process” emails to customers.

As a consumer, when I buy something online, especially physical goods when I’m expected to wait days or weeks for shipment, I want to know exactly what is happening right away, not just some receipt from PayPal and Google Checkout.  Not good enough.

I want re-assurance from the online store, I want shipping details, tracking numbers, everything. Unfortunately, this is precisely why there are a lot of complaints on why Weebly doesn’t have a more sophisticated shopping cart system.  It’s something they’re working on – we know this as a fact and we eagerly await for their updates!

Enough Whining

But enough complaining – we know Weebly is busy building something, and we’re pretty sure it’s going to be awesome since they make everything super easy – that’s why we love them, right?

So what are some Weebly users doing right now?  Are they just sitting back and waiting No sir.  A lot of our fine customers are actually online stores and they’re well and alive!

Final Thoughts

Yes, there is much room for improvements, but don’t let that stop you from building your online store.  After all, being able to work through some limitations is a core attribute to entrepreneurship.

So get off your butt and go build an online store!  Weebly makes it easier than ever to make this happen.  So when they publish their new and improved shopping cart functions, your store will be in a position to benefit from it.


Web Hosting

[service_box title=”Bluehost” subtitle=”Our recommended web hosting company for WordPress sites.” icon=”icon1″ text=”We recommend Bluehost for all of our clients who want control over their own websites for the best possible price.” btn_text=”Start Your Hosting Account at Bluehost” btn_link=”” custom_class=”color-1″ btn_size=”normal” target=”_blank”]



*We participate in Bluehost’s affiliate program and receive compensation for referrals; however, our recommendation is based solely on the positive experiences that we and our clients have had.

Helpful WordPress Videos from YouTube

How To Create a WordPress Website – 2014, by Tyler Moore

This is a very good how-to video which steps through the process of creating a website in WordPress.  He uses the theme Vantage which is a solid, free general purpose WordPress theme. It is an excellent choice for a first site or for learning WordPress. There are themes better suited to an artist’s website needs.

Online Support – Our Back Room

The Art Beacon’s Back Room

As a member of The Art Beacon you are invited to join us at our online community on Facebook, The Art Beacon’s Back Room.  The Back Room is a closed, members only group.

  • Ask Questions

Members are urged to ask questions about Facebook, the group, marketing or any online issue. Group members often help each other with answers and we pop in with tips, tricks, how-to’s and we even upload materials and worksheets from our workshops.

  • Stay Up to Date

Discuss features, issues and social networking updates.

  • Share Your News

Share your event with the group.  You’ll receive support from other members sharing your event, commenting and offering promotion ideas.

  • Ask for Facebook Page Likes

All of the artists in our group are there for the same reason: to further their art businesses.  It’s the only place on Facebook where you can ask other people to like your page, post or comment.

Visit The Back RoomYou must be a member of the group


HUDDLE Sessions

Experience clarity, direction, reduce overwhelm and receive tools to grow your business from your pop-up advisory board. It’s free to all members. You will close out your HUDDLE Session with ideas and resources you couldn’t get on your own and a renewed energy to tackle your business challenges.

Get ready to do a High Five dance because you are in for a great experience!

Upcoming Dates:

[well]We are currently scheduling our HUDDLEs around our members’ schedules. Please contact us with several available dates and your preferred times (2-3 hour blocks) and we will try to fit within your schedule.[/well]


About HUDDLE Sessions

[accordions] [accordion title=”WHAT WILL HUDDLE SESSIONS DO FOR ME?” ] The experience is different for every participant, but everyone experiences positive results through renewed energy, focus and less business overwhelm, even after just one session.

There is a high value in hearing viewpoints from people who are not in your primary circle of acquaintances – business or personal.  HUDDLE participants serve as a sort of “ad hoc advisory board” because they convene, assess a particular challenge, provide fresh, often expert solutions then go away. That temporary nature produces a clarity that is quite unique, fun and beneficial to every participant.

The structure of the Session and the facilitation are what allow clarity and creativity to emerge. The results feel good. [/accordion] [accordion title=”WHAT ARE HUDDLE SESSIONS?”] Four individuals join a structured meeting conducted through video-conference.  After brief introductions, a structured process begins which allows each participant to describe his/her idea, challenge or issue.  Each participant will have an opportunity to sit in a spotlight and receive a tidal wave of guidance and support. After their issue is put on the table, the other participants discuss and offer solutions. [/accordion] [accordion title=”WHO CAN PARTICIPATE?”] We offer HUDDLE Sessions for the benefit of our members, however other professional artists, entrepreneurs and marketing professionals are welcome to participate.

Members of The Art Beacon may participate in one HUDDLE Session per month. Additional sessions may be purchased at a reduced rate or in packages. [/accordion] [accordion title=”WHAT EQUIPMENT DO I NEED?”] Your HUDDLE Sessions are conducted by way of video conference. You only need to have access to a computer camera (webcam) and microphone. Most computers come with built-in cameras and microphones today. Some of our Huddlers use a headset with their webcam because their computer speakers are not good quality or are missing in action. If you are uncertain, consult a technology friend who can assure you of the state of your webcam capabilities or send your certified facilitator an email to help you get set up. Participants are urged to contact the facilitator in advance if they need to test their equipment. [/accordion] [accordion title=”HOW SHOULD I PREPARE”] When it’s your turn in the spotlight you will need to describe a particular challenge to your business. It could be as simple as “how can I increase attendance at my next event?” Or as ambiguous as “I need more time to paint.” You will have a few minutes to describe your issue and provide context and background. Often, the first thoughts are simple like “I need to sell more originals,” or “I need help with everything!” But after a little thought, one pressing challenge can be identified which seems to be slowing things down. Bring that to the table. You will leave the HUDDLE equipped to take on that challenge. [/accordion] [accordion title=”THIS SOUNDS EXCITING BUT I CAN’T THINK OF AN ISSUE I WANT TO DISCUSS”] Many of the HUDDLE Session participants don’t have “issues” or “problems” but they have an idea they want to expand on. Or they have an obstacle that is blocking their progress. Or they have a challenge in their life or career and want feedback from others. You don’t need to make a presentation, just be ready to express a few thoughts about a challenge or issue that you’d like to have resolved or brainstorm. The group will ask clarifying questions to help narrow down your challenge.
You only need to prepare for five minutes thinking about an issue or challenge that may be blocking your success in your business or area of your business. It also may be a challenge that others are having as well. Many people attending the private-label HUDDLE Sessions find value in the wisdom received from the other HUDDLERs who have a mutual interest in the program. Feel free to present an idea you have. The perspectives from your group will provide you with inspiration you would not not have received on your own. [/accordion] [accordion title=”HOW MUCH TIME DO I SET ASIDE TO PARTICIPATE IN HUDDLE SESSIONS?”] Each Huddle Session lasts for two hours plus some chat time. Your preparation time will take you only a few minutes. [/accordion] [accordion title=”ARE HUDDLE SESSIONS CONFIDENTIAL?”] Not exactly. We expect confidentiality and professionalism from all participants; however, you will be talking to people you don’t know, so we cannot guarantee confidentiality. [/accordion] [accordion title=”AM I EXPECTED TO DO WHAT THE TEAM ADVISES?”] No, ma’am/sir! This collaborative process provides teammates with all sorts of invigorating ideas to help solve their challenge, modify their idea or eliminate their problem. What you do with the insights and suggestions is completely up to you. [/accordion] [accordion title=”HOW CAN I BE INFORMED OF FUTURE HUDDLE SESSION DATES?”] We will share new dates on our website, on Facebook and in our monthly newsletter. [/accordion]


*All HUDDLE Session facilitators are trained and certified to conduct HUDDLE Sessions for their groups. If you are a participant in a HUDDLE Session, you can rest assured your facilitator has earned the skills to lead your Sessions as approved.